How it all started

In 2011, Claudia Pickering and Anna Bennett co-wrote the pilot episode of a TV show they had conceived, Dead Broke having already written a feature-length screenplay of the same title and premise. The pilot episode was crowd funded and shot in early 2012 in Los Angeles.

Owner of LFL Entertainment, Lance Harness saw the Dead Broke project, loved it, and set the ball rolling as Executive Producer for the feature film version.

… But it needed refining.

After several significant re-writes and shifts in premise while she was back in Australia, Pickering finally emerged with a new script: “Winning Formula”

In early 2013 LFL Entertainment gathered a stellar cast and crew, completing the production phase of the project through the month of April.